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Vice President of Marketing
Brad Cope has a soft spot for the Level Legal core value: Deliver Delight. And as VP of marketing, he is charged with fulfilling this value in every decision he makes. He knows the power of unexpectedly bringing joy to another, and he also knows how to measure it. For Brad, if it can’t be measured, then it probably isn’t the best path to take. He knows marketing must serve the business purpose first, and the key to success is data.
Leveraging his experience as a magazine editor and writer for the Better Homes and Garden group, The Week newsmagazine, and Southwest Airlines, Brad has the rare ability to combine his creativity and technical expertise to design innovative, unique solutions when it comes to building brand awareness and revenue. He never assumes he knows the answer to any issue facing him, nor does he count on intuition only to find the solution. He gathers information, processes what he has learned, and then makes a data-driven decision most likely to bring success. And if he needs to pivot quickly? The data is right in front to guide him.
Brad was born in Lubbock, Texas (hometown of Buddy Holly), met and married his wife in San Antonio (home of the Alamo), worked in Colorado Springs (home of Pikes Peak), had twins in New Jersey (although both now respectively call Texas A&M and Baylor University home), and returned to Texas to market Southwest Airlines (home of delightful flying). He enjoys reading, travel, and his wife’s New Orleans cooking.