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Jill Black

Chief Marketing Officer
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Biography

Jill Black is an award-winning Chief Marketing Officer and growth executive with more than 25 years of experience building and scaling high-growth B2B SaaS and legal technology companies. She is recognized for her ability to translate business strategy into high-impact go-to-market execution, driving measurable revenue growth, category leadership, and enterprise value creation.

Jill serves as Chief Marketing Officer at Level Legal, where she leads the company’s marketing vision, brand strategy, and integrated go-to-market efforts. As a key member of the executive leadership team, she is responsible for the company's scalable, data-driven marketing engine that drives pipeline growth, strengthens client engagement, and positions the company as a premium provider of eDiscovery and legal consulting services to Fortune 500 companies and Am Law 200 firms.

Jill previously served as Chief Marketing Officer at Priori Legal, where she built the marketing function and led a full-funnel go-to-market strategy that generated 70% of pipeline and supported more than 600% revenue growth, contributing to the company’s recognition on the Inc. 5000 list. She is best known as Co-founder and Vice President of Marketing at Onit, a category-leading enterprise SaaS platform. She helped scale Onit from inception to more than $80 million in annual recurring revenue, 600+ employees, and five strategic acquisitions.

Jill is a strategic partner to CEOs, boards, and private equity stakeholders, known for aligning marketing with business objectives, building high-performing teams, and executing with operational rigor. Her expertise spans enterprise go-to-market strategy, demand generation, brand development, product marketing, M&A integration, and marketing analytics.

She has received numerous industry honors, including awards from the American Marketing Association (AMA), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC).
Recent Media Coverage
eDiscovery Journal Level Legal at Legalweek

We don’t sell solutions. We give peace of mind.

We keep things moving toward the finish line, all with technical expertise and artful grace.
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Our Framework

Understand.

During this phase, we work to step away from any assumptions and guesses about what our customers needs, and let our research findings inform our decision-making. We learn more about our customers, their problems, wants, and needs, and the environment or context in which they will use the solution we offer.

Our Framework

Define.

During the Define phase, we analyze our research findings from the Understand phase and determine what is the most important problem to solve — and why. This step defines the goal. Then we can give a clear problem statement, describing what our customers’ needs are that we are trying to solve, making sure that we heard and defined their problem correctly.

Our Framework

Solve.

This phase is an important part of the discipline in our process. People often settle for the first solution, but the most obvious solution is often not the right one. During the Solve phase, we brainstorm collaboratively with multiple stakeholders to generate many unique solutions. We then analyze our potential solutions and make choices about which are the best to pursue based on learnings in the Understand phase.

Our Framework

Build & Test.

This phase is critical in developing the right solution to our customers’ problem. An organized approach to testing can help avoid rework and create exceptional outcomes. Starting small and testing the solution, we iterate quickly, before deploying solutions across the entire project.

Our Framework

Act.

During this phase, the hard work of prior phases comes to life in our customers’ best solution. The research, collaboration, and testing performed prior to project kick-off ensure optimal results.

Our Framework

Feedback.

At the project completion, we convene all stakeholders to discuss what went well, what could have been better, and how we might improve going forward. We call these meetings “Retrospectives,” and we perform them internally as a project team, and with our external customers. The Retrospective is one of the most powerful, meaningful tools in our framework.

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