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Unmasking Synthetic Media and Deepfakes: ILTACON Preview

Unmasking Synthetic Media and Deepfakes: ILTACON Preview

August 5, 2025 | Blog
Are We Experiencing AI Fatigue or Witnessing the Dawn of a New Era?

Are We Experiencing AI Fatigue or Witnessing the Dawn of a New Era?

June 4, 2025 | Blog
2025 ABA Antitrust Fall Forum – Washington, DC

2025 ABA Antitrust Fall Forum – Washington, DC

May 12, 2025 | Events
2025 Advanced eDiscovery Institute – Washington, DC

2025 Advanced eDiscovery Institute – Washington, DC

May 6, 2025 | Events
ILTACON 2025 – National Harbor, Maryland

ILTACON 2025 – National Harbor, Maryland

May 5, 2025 | Events
Big Tech and Antitrust Law Trends Under a New Administration

Big Tech and Antitrust Law Trends Under a New Administration

May 2, 2025 | Blog
ABA Southeastern White Collar Crime Institute – Braselton, Georgia

ABA Southeastern White Collar Crime Institute – Braselton, Georgia

April 30, 2025 | Events
UT Law Government Enforcement Institute – Dallas, Texas

UT Law Government Enforcement Institute – Dallas, Texas

April 24, 2025 | Events
General Counsel Conference Southwest – Dallas, Texas

General Counsel Conference Southwest – Dallas, Texas

April 21, 2025 | Events
Texas Legal Awards – Dallas, Texas

Texas Legal Awards – Dallas, Texas

April 16, 2025 | Events
eDiscovery Document Preservation, How AI Impacts Antitrust, and More

eDiscovery Document Preservation, How AI Impacts Antitrust, and More

April 15, 2025 | Blog
Women, Influence & Power in Law Conference – Washington, DC

Women, Influence & Power in Law Conference – Washington, DC

April 11, 2025 | Events
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Our Framework

Understand.

During this phase, we work to step away from any assumptions and guesses about what our customers needs, and let our research findings inform our decision-making. We learn more about our customers, their problems, wants, and needs, and the environment or context in which they will use the solution we offer.

Our Framework

Define.

During the Define phase, we analyze our research findings from the Understand phase and determine what is the most important problem to solve — and why. This step defines the goal. Then we can give a clear problem statement, describing what our customers’ needs are that we are trying to solve, making sure that we heard and defined their problem correctly.

Our Framework

Solve.

This phase is an important part of the discipline in our process. People often settle for the first solution, but the most obvious solution is often not the right one. During the Solve phase, we brainstorm collaboratively with multiple stakeholders to generate many unique solutions. We then analyze our potential solutions and make choices about which are the best to pursue based on learnings in the Understand phase.

Our Framework

Build & Test.

This phase is critical in developing the right solution to our customers’ problem. An organized approach to testing can help avoid rework and create exceptional outcomes. Starting small and testing the solution, we iterate quickly, before deploying solutions across the entire project.

Our Framework

Act.

During this phase, the hard work of prior phases comes to life in our customers’ best solution. The research, collaboration, and testing performed prior to project kick-off ensure optimal results.

Our Framework

Feedback.

At the project completion, we convene all stakeholders to discuss what went well, what could have been better, and how we might improve going forward. We call these meetings “Retrospectives,” and we perform them internally as a project team, and with our external customers. The Retrospective is one of the most powerful, meaningful tools in our framework.

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